Founded in Valenza, Italy, in 1967, the brand name Picchiotti defines one-of-a-kind Fine Jewelry. Founder Giuseppe Picchiotti, over the course of five decades, has nurtured and fashioned the brand which has earned an international reputation for craftsmanship, quality and artistry.
Coming from a long line of distinguished pharmacists, Giuseppe had to break with tradition to follow his dream. Against his family’s wishes, at the age of 13, Giuseppe began working as a goldsmith. He apprenticed in a small workshop in Valenza where world-renowned artists were perfecting their craft. He moved on to study at Valenza’s Istituto Professionale Orafo, obtaining the knowledge and training necessary to start his own atelier.
Giuseppe opened his atelier with his sister, Annamaria, who was, and still is, responsible for managing all administrative areas of the business. This solid partnership allowed Giuseppe to concentrate on his beloved passions: designs and gemstones. Traveling the world in search of stones worthy of his designs has made him a true connoisseur, and even today working with colored stones is his labor of love and guiding passion.
Today, this highly successful, world-renowned enterprise is run by Giuseppe and seven family members including his wife, Matilde (Marily), daughter, Maria Carola, his two sons, Filippo and Umberto, his sister, Annamaria and niece Francesca.
Each family member is responsible for a different aspect of the company and each contributes greatly to its success. Picchiotti comments: “Since the very beginning I always liked the idea that one day I would surround myself with my children and relatives to help me with the business.”
Giuseppe Picchiotti, just like the remarkable architecturally-designed jewelry which bears his distinctive mark, has started a tradition of design mastery that will live on through generations – a tradition of fine craftsmanship – and a grand passion for excellence in the making of Fine Jewelry.
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