Yoko London is the world’s leading luxury pearl jeweller. Whether it be an opulent high jewellery piece featuring the world’s largest and rarest pearls, or contemporary everyday pearl treasures, each of the brand’s designs celebrates the unique characteristics of each individual pearl. 

Yoko London was founded in 1973 by the Hakimian family. 45 years later it remains a family business with three generations having shaped and nurtured this coveted brand. The family works exclusively with thirteen different pearl farms around the globe, to source and select the finest and most unusual pearls in the market, with rare colours and exceptional sizes of particular interest to the team. 

Each pearl is painstakingly hand selected and set in the London workshop by highly skilled pearl connoisseurs. Designs can take months, or even years, to come into fruition exemplifying the team’s dedication to perfectly matching every pearl in a piece. 

This forward-thinking brand seeks to redefine the way women of all ages wear pearl jewellery, demonstrating through dramatic and imaginative designs, how pearls can be both classically elegant and a modern fashion accessory. This is highlighted through the array of famous women who have adorned themselves in Yoko pearls, from Michelle Obama during her time as First Lady, to supermodel and philanthropist Natalia Vodianova, as well as global megastars like Beyonce, Katy Perry and Lady Gaga. 

Yoko London has a flagship boutique in London’s Knightsbridge and luxury retailers around the globe including Neiman Marcus and Saks Fifth Avenue in the USA. 

For further press information please contact Isabella Daniels isabella@yokolondon.com

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